Rocky Brands announces marketing, sales promotions

Published on: Mar 18, 2013

Rocky Brands has promoted Liz Horn to the position of Senior Vice President, Marketing and Amber Vanwy to National Sales and Marketing Manager for the Durango brand within the city fashion channel. The company also promoted eight additional associates within its marketing and sales teams.

Horn joined Rocky Brands in 2006 as a Marketing Manager after working at Yoder and Associates Advertising Agency in Rockville, Md. and Zaner-Bloser, Inc., a division of Highlights for Children in Columbus, Ohio. She was promoted to Vice President of Marketing in 2009.

“We’ve really focused on building our brands and, under the leadership of Liz, we’ve made significant progress in terms of awareness of our Rocky, Georgia Boot and Durango brands,” said David Sharp, CEO of Rocky Brands. “Liz has done a wonderful job and this promotion reflects her value as a member of our senior management team.”

Vanwy joined Rocky Brands in 2008 as a Public Relations Manager and was promoted to Marketing Manager for the Western Division in 2009. She previously worked in marketing and sales at Limited Brands, LLC in Columbus, Ohio. In her new role, she will oversee the sales and marketing of the Durango City line in the fashion and lifestyle market segments.

“It was clear there was no better person to take the Durango brand beyond the western market than Amber,” said Jason Brooks, President, Rocky Brands U.S. Wholesale. “In her new role as National Sales and Marketing Manager for Durango City, we are looking forward to Amber being able to fully focus on driving sales in new retail channels.”

Additional promotions include:

• Jordan Gottke – Marketing Manager, Georgia Boot Division

• Seann Anderson –Sponsorship Manager/Graphic Designer

• Kristin Dille –Marketing Manager 1, Western Division

• Healther McInnes – Key Account Executive, Lehigh Division

• Walter Mathias – Regional Sales Manager, Western Division

• Rusty Eager – Sales, East Texas and Louisiana, Western Division

• Kelly Pfarr – Tradeshow Coordinator

• Julie Wright – Marketing Coordinator

Brands stresses internal associate development as an integral part of its Blueprint for Growth. The company seeks to reward personal best performance, professionalism, innovation and stability among its current associates while recruiting the best outside talent to ensure continued growth throughout the company portfolio.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh® and the licensed brand Michelin® Footwear.

Rocky Brands is proud to supply footwear to the United States military. For more information,

visit www.RockyBrands.com .