Purina Animal Nutrition continues feed contribution

Published on: Apr 23, 2013

Purina Animal Nutrition has pledged up to $150,000 in free feed to rescue shelters through its continuing partnership with A Home for Every Horse, a program dedicated to finding homes for horses in need of adoption or fostering. For the second year in a row, Purina has pledged a base donation of $125,000. From April 16, 2013 to August 21, 2013, Purina will donate an additional $1 for every new “Like” or “Share” it receives through Facebook, up to $25,000, for a potential total of $150,000 in free feed.

Many equine rescue shelters struggle to give adoptable horses the resources they need to thrive, including veterinary care, shelter, training and proper nutrition. A Home for Every Horse helps these rescue shelters meet the demands of fostering and rehabilitating rescue horses by providing assistance and much-needed resources. Horse lovers are encouraged to spread the news about the program to their communities through Facebook – just “Like” or “Share” news of the charitable donation from the Purina A Home for Every Horse Facebook tab. New Facebook “Likes” as of April 16, 2013 and one “Share” per Facebook visitor are eligible for the donation. To support the program, visit www.helpfeedrescuehorses.com .

“Providing care for horses in need is a critical issue across the equine industry and is at the very core of our commitment to animal excellence,” said Brant Gilbert, director of marketing, Purina Animal Nutrition. “Through our ongoing partnership with A Home for Every Horse, we’ve been able to make a big difference in the lives of hundreds of rescue horses, providing premium nutrition to aid in their recoveries. This year, we’re expecting to reach even more ambitious goals and help more horses looking for their forever homes.”

The campaign builds on the success of last year’s program, highlighted by a $125,000 donation of free feed by Purina to help horses in need of care and shelter. With participation from Purina, more than 400 rescue shelters across the country received support during the program’s inaugural year.

"The Unwanted Horse Coalition is proud to partner with A Home for Every Horse to find homes for our nation's adoptable equines,” said Ericka Caslin, director of the Unwanted Horse Coalition. “We have received so many letters of gratitude and so many fantastic stories of rescue horses that benefitted from the program and donations made by Purina. We look forward to continuing this program and helping ensure no horse goes unwanted."

Participating rescue shelters can choose from a variety of Purina® horse feeds to match the nutritional needs of their horses. Eligible feeds include Purina® Strategy® GX, Strategy® Healthy Edge® and Equine Senior® horse feeds. These options help rescue shelter operators rehabilitate and provide ongoing nutritional care to horses at varying stages of recuperation. Strategy® GX horse feed provides optimal nutrition for any horse at any life stage, making it an excellent choice for rescues that must feed a diverse population of horses. Strategy® Healthy Edge® horse feed offers the convenience, value, quality and performance of Strategy® GX horse feed, but in a diet lower in protein and higher in fat and fiber. For older rescue horses or those suffering from severe malnutrition and digestive sensitivities, Equine Senior® horse feed offers an easy-to-digest, complete nutritional solution.

For instructions on joining A Home for Every Horse, rescue shelters should visit www.equine.com/AHFEH/join. The simple registration process requires only 501(c)(3) verification and benefits rescue shelters by providing free feed from Purina as well as free listings of horses for adoption on Equine.com.

A Home for Every Horse is a joint effort with The American Horse Council’s Unwanted Horse Coalition, which seeks to place, foster and sponsor America’s homeless horses. In addition to Purina Animal Nutrition, other partners of A Home for Every Horse include Tractor Supply Company, WeatherBeeta, the Bureau of Land Management, W.F. Young, Inc., West Nile-Innovator and Strongid Paste. Additionally, The Equine Network is using its connection with more than 1.5 million horse owners to promote the program and offer free horse listings to participating rescue shelters.

Purina Animal Nutrition LLC is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. With an uncompromising commitment to animal excellence, Purina Animal Nutrition conducts industry-leading R&D initiatives that create and sustain North America's most valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Species served by Purina Animal Nutrition include both large animals — cattle, horses and swine —and small pets, including hamsters, gerbils and rabbits. Headquartered in Gray Summit, Mo., Purina Animal Nutrition LLC is a wholly owned subsidiary of Land O’Lakes, Inc.