Italian equestrian couture sets its sights on the American market

Published on: Jun 24, 2013

Equiline, Italian equestrian clothing brand, has announced the appointment of READY-2-LAUNCH, LLC through its subsidiary EQ-2-U as distributor for its couture riding apparel and outerwear collections in the U.S. effective immediately.

Equiline, one of Europe’s premier riding apparel brands is the inspiration of founder, Paolo Marchetto.  In the early 1980s, Marchetto followed his passion for riding to begin developing equestrian products fabricated of natural fibers using advanced design technologies resulting in revolutionary products. 

Prior Marchetto was owner of a textile supply business providing fabrics to major Italian fashion designers such as United Colours of Benetton, but in the 30 years since, he has leveraged his textile expertise to design and manufacture a full range of equestrian products and riding apparel that is considered haute horse couture as illustrated by the brand tag line; Equiline – The Dress Code.  After rising to the top three in riding apparel brands in Europe; Equiline now has its sights on the American market. 

Equiline has elected to work with EQ-2-U in the US based on founding members, Amy Berkowitz and Kelly Molinari’s, backgrounds in Fashion, Sales & Marketing and Equestrian Sport.  Berkowitz has worked in the Fashion and Media industries throughout her career and is well versed in taking products to market and sell through.  Molinari began her career as a management consultant, she has launched several retail businesses and most recently focuses on selling innovative equestrian apparel and general fashion merchandise B2B.  EQ-2-U is based out of Wellington, Florida, the winter equestrian capital of the world and a mecca for horse enthusiasts.  Molinari is herself an avid rider of nearly 20 years; “my love for equestrian sport is what has driven me to sell equestrian apparel, leveraging my retail and fashion knowledge with my passion for riding is proving to be a good combination”.  She continues “Equiline is luxurious and innovative design combined with an Italian flare that keeps it on trend.”

One need only look at the roster of EQUILINE sponsored riders to see how dedicated to perfection the line is; Olympic and World Cup champions such as Laura Kraut, Lauren Hough, Nick Skelton, Ben Maher among many more, endorse the products globally.  Not only do sponsored riders wear EQUILINE in competition but they are involved in the design process by test riding in all new designs before they are approved for full production to ensure perfect fit, form and function. 

EQ-2-U will proudly launch representation of the brand at the iconic Lake Placid Horse Shows in New York beginning Tuesday, June 25th and running for two consecutive weeks.  EQUILINE will be available for purchase along vendor row to competitors and spectators alike.  “We decided to host our own boutique at the prestigious Lake Placid Horse Show to introduce EQUILINE to the crowds there; our goal is to work with established retailers at a host of other great shows in the Northeast in the coming months to generate enthusiasm for the brand” says Berkowitz.  Molinari adds “we will support ShowChic based out of Wellington, FL at the NEDA Fall Festival of Dressage in Saugerties, NY, as well as, Dressage at Devon this fall, and other shows will be announced as confirmed.”  Retailers carrying Equiline, as well as, the show schedule can be found at www.EquilineAmerica.com

Equiline offers a wide range of products which combine high technical and quality standards with innovation, performance and the unmistakable Italian style.  Products for the rider include technical competition jackets, breeches with both knee patch and full seat, technical competition polo shirts and show shirts.  Accessories include socks, belts, ties, stock ties, bomber jackets, rain sets and many others.  Products for the horse include the most advanced shock absorbing saddle pads available, blankets, coolers, ear bonnets, bandages, wraps and stable accessories. 

For information:  http://www.Equiline.it  and http://www.EquilineAmerica.com.