Advertise in Tack 'n Togs
To view advertising specs for the annual Buyers Guide, Click here
For the Tack 'n Togs Buyers Guide Gold Form, Click here
Benefits of Advertising in Tack 'n Togs
- Tells your sales story quickly, accurately and in a business context to more than 11,000 qualified retailers.
- Keeps retailers sold on the value of your product lines.
- Generates sales leads.
- Establishes brand awareness and information on product lines.
- Informs your entire distribution network of changes, giving your sales story continuity among the trade’s ever-shifting personnel.
- Lets you sell to the buyers your sales reps don’t reach.
- Makes sales calls more effective by creating prior interest and adding authority to your sales story so closing the sale is easier.
- Provides a direct link between your company and the consumers who shop in the retail stores that carry your lines.
Research of Tack 'n Togs readers consistently shows that:
63% request information as a result of seeing an advertisement in Tack 'n Togs.
43% purchase a product as a result of seeing an advertisement in Tack 'n Togs.
Tack 'n Togs guarantees the MOST available qualified buyers of equine-related products and services. Each month our magazine reaches more than 11,000 equine retailers. Each week our electronic newsletter is received by more than 4,000 retailers. At Tack 'n Togs we never include store employees in our total reach and we would never count multiple readers per copy. Instead, we get your company and its message in front of store owners and managers, those directly involved in making the final purchasing decisions. Tack 'n Togs audience is maintained to recognized audit bureau standards.
More Purchasing Power
The large Tack ’n Togs retailer audience represents $6.3 billion dollars of purchasing power, offering the largest reach in the equine trade segment. With coverage of the “top of the market,” more than a third of our specialty retailers report sales of $500,000 or more annually.
Annual Tack 'n Togs Buyers Guide
The annual Tack ’n Togs Buyers Guide, the largest, most comprehensive and reliable directory in the industry, is a powerful and unique venue. Individual sections list companies, products, manufacturer’s representatives and distributors. Plus, the Buyers Guide gets bonus distribution at key trade shows in the U.S., Canada and Europe at no additional cost to advertisers. The Buyers Guide is published each July.
For information on advertising with Tack 'n Togs, contact:
Cindy Miller Johnson
Office: (217) 728-8401
Mobile: (217) 433-8401